Good Business: Multiple Messages
Why do companies produce Sustainable Development (SD) Reports or Corporate Responsibility (CR) Reports? Acona, JohnstonWorks and SABMiller collaborated to produce Multiple Messages: sustainability reporting in transparent times. This report reviews the factors driving SD reporting, finding conflicting and competing pressures and some very basic unanswered questions over why companies do it.
It’s key conclusion is that discussions over the nature and practice of SD reporting are taking place in the shadow of a tidal wave of social and technological change that is fundamentally transforming the way we communicate. Social media, instant access, handheld devices, syndication, and all-powerful search engines have conditioned users to find the content that they want when they want it.
At the same time the fast-rising BRICS economies are developing their own views on the role of companies in society and affecting the way global corporations think. The one-size-fits all, once-yearly SD Report is looking increasingly out of date.
It’s a good read for anyone involved in producing SD and CR reports and plenty of food for thought.
Order a copy from JohnstonWorks or download it in PDF format.
Posted by: Kirsten Johnston
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